Jacob & Co, the New York-founded, Switzerland-powered watchmaker, has created some of the most exclusive and expensive watches in the world. Known for their audacious designs, high complications, and lavish use of precious materials, these watches command stratospheric prices and global attention. Here are the five most expensive Jacob & Co watches as of 2025:

1. Billionaire Timeless Treasure – $20 Million

The Billionaire Timeless Treasure is the most expensive Jacob & Co watch to date. It’s encrusted with 425 Asscher-cut, yellow diamonds totaling 216 carats. The case, bracelet, and even the dial are covered in flawless stones. Beneath the brilliance lies the exclusive skeletonized tourbillon movement. This piece is not just a watch, it’s wearable haute joaillerie, created for a handful of ultra-high-net-worth collectors.

2. Billionaire Watch – $18 Million

Originally commissioned by Floyd Mayweather, the first Billionaire Watch stunned the horology world with its $18 million price. It features 260 carats of emerald-cut diamonds and a manually wound tourbillon caliber JCAM09, visible through the skeletonized design. It redefined what it means to wear wealth on your wrist.

3. The Millionaire Yellow Diamond Watch – $6 Million

This timepiece glows with over 127 carats of yellow diamonds in a bold square design. With a high-end skeleton tourbillon movement and exceptional diamond clarity, this yellow variant of the Millionaire series delivers an unforgettable visual and mechanical impact.

4. Astronomia Sky Phoenix – $3.5 Million

A breathtaking example of artistry, the Astronomia Sky Phoenix features a three-dimensional hand-engraved phoenix sculpture wrapped around the movement. The watch incorporates Jacob & Co’s signature Astronomia complications spinning triple-axis tourbillon, rotating globe, and time dial all housed in a massive sapphire crystal case. It’s a celestial spectacle meant to mesmerize.

5. Astronomia Tourbillon Baguette – $1.3 Million

One of the most iconic Jacob & Co designs, the Astronomia Tourbillon Baguette is encrusted with 342 baguette-cut diamonds totaling over 16 carats. The movement includes a rotating triple-axis tourbillon, a magnesium-lacquered globe, and a 288-facet Jacob-cut diamond that simulates the moon. It’s a kinetic sculpture as much as it is a luxury timepiece.

Why Are Jacob & Co Watches So Expensive?

Jacob & Co watches are known for their exorbitant prices, often reaching millions of dollars. Several factors contribute to the high cost of these timepieces:

1. Exclusivity and Limited Editions
Many Jacob & Co watches are produced in extremely limited numbers, making them highly sought after by collectors. Limited editions and bespoke creations ensure that each piece remains rare and exclusive.

2. Use of Premium Materials
The brand is renowned for its use of the finest materials, including 18k gold, platinum, and an array of precious stones such as diamonds, sapphires, and rubies. Watches like the Billionaire Timeless Treasure and the Billionaire Watch are encrusted with hundreds of carats of rare diamonds, significantly increasing their value.

3. Innovative and Complex Designs
Jacob & Co is celebrated for its bold, avant-garde designs and technical innovation. The brand frequently incorporates multiple complications such as triple-axis tourbillons, minute repeaters, and even music boxes into a single watch, pushing the boundaries of traditional watchmaking.

4. Exceptional Craftsmanship
Each Jacob & Co watch is handcrafted by skilled artisans, ensuring meticulous attention to detail and the highest standards of Swiss horological excellence. The complexity of the movements, such as those found in the Astronomia and Twin Turbo Furious models, requires hundreds of hours of labor.

5. Celebrity Endorsements and Brand Prestige
Jacob & Co’s association with celebrities and high-profile individuals, including Jay-Z, Cristiano Ronaldo, and Lionel Messi, enhances its desirability and status as a symbol of success and luxury.

6. Swiss Craftsmanship
Despite its American origins, Jacob & Co produces its watches in Switzerland, adhering to the highest standards of Swiss watchmaking, which is synonymous with quality and precision.

Advantages of Buying Jacob & Co Watches

Owning a Jacob & Co watch offers several distinct advantages:

1. Innovative Design and Artistic Expression - Jacob & Co watches are renowned for their creative and often audacious designs. Collections like Astronomia and Opera are not just timepieces but wearable works of art, making them conversation starters and statement pieces.
2. High-Quality Materials - The use of premium materials, including gold, platinum, and rare gemstones, ensures that each watch is both luxurious and durable. The meticulous gem-setting and stone selection further enhance their value and appeal.
3. Technical Excellence - Jacob & Co is at the forefront of horological innovation, incorporating complex mechanical movements and complications such as multi-axis tourbillons, minute repeaters, and even miniature automata. This technical prowess is a major draw for collectors and enthusiasts.
4. Exclusivity and Investment Value - Limited production runs and bespoke creations make Jacob & Co watches highly exclusive. Their rarity, combined with the brand’s prestige, often leads to appreciation in value over time, making them attractive investment pieces.
5. Prestige and Celebrity Appeal - Wearing a Jacob & Co watch is a symbol of status and success, thanks in part to the brand’s association with celebrities and high-profile figures. This prestige adds to the allure of owning one of these exceptional timepieces.
6. Unique Ownership Experience - Jacob & Co watches offer a multisensory experience, with some models featuring visual spectacles, musical elements, and interactive complications. This makes ownership a unique and memorable experience.

- FAQ

Who Founded Jacob & Co.? What Is Its Origin Story? Who Is The Owner of Jacob & Co?
Jacob & Co. was founded by Jacob Arabo, who immigrated from Uzbekistan and began designing jewelry in New York’s Diamond District before launching his own company in 1986. His designs quickly caught the eye of celebrities and rappers, establishing the brand as a go-to for luxury and innovation. The brand remains privately owned and continues to push boundaries in haute horlogerie and jewelry.

When Did Jacob & Co. Start Making Watches?
The brand made its official entry into watchmaking in 2002 with the launch of the Five Time Zone collection featuring colorful quartz watches that offered multiple time zones, appealing to jet-setters and fashion enthusiasts alike

Where Are Jacob & Co Watches Made?
While Jacob & Co. originated in New York City, the designs are Swiss-made, with movements crafted in Switzerland and assembly taking place in their New York and Geneva workshops.

What Is The Jacob & Co Brand’s Philosophy?
Jacob & Co. describes itself as "driven by creativity and inspired by the impossible," blending New York street-smart boldness with Swiss mechanical mastery to create timepieces that astonish and captivate.

Are Jacob & Co Watches Mechanical Or Quartz?
Jacob & Co. produces both quartz and mechanical watches. The brand initially entered watchmaking in 2002 with the quartz-powered Five Time Zone collection, known for its colorful and practical design featuring five quartz movements displaying multiple time zones. However, Jacob & Co. is also renowned for its highly complex mechanical watches with innovative complications, such as the Quenttin and Astronomia models featuring intricate tourbillons and multi-axis movements, showcasing advanced mechanical craftsmanship.

Are Jacob & Co Watches Limited Editions?
A: Yes, many Jacob & Co watches are produced in limited editions, making them highly sought after by collectors. Each limited-edition watch is carefully crafted to ensure its uniqueness and exclusivity.

Are Jacob & Co Watches Waterproof?
Many Jacob & Co models are designed to be water-resistant, but the level of resistance can vary. It’s essential to check the specifications for each model to determine its water resistance and follow care instructions accordingly.

What Is The Warranty On Jacob & Co Watches?
Jacob & Co watches typically come with a warranty that covers manufacturing defects for a specified period, usually two years. It’s crucial to retain the warranty card and purchase receipt for any future claims.

Are Jacob & Co Watches Good Quality?
Yes, Jacob & Co watches are exclusive, high-quality timepieces featuring:
•    Swiss-made movements (often complex tourbillons and minute repeaters)
•    Precious materials (18K gold, platinum, diamonds, and exotic gems)
•    Handcrafted artistry (each watch undergoes meticulous finishing)
While they prioritize avant-garde designs over traditional watchmaking norms, their craftsmanship is undeniably luxurious.

What Materials Are Used In Jacob & Co Watches?
A: Jacob & Co watches feature a range of high-end materials, including 18k gold, platinum, titanium, and  gemstones such as diamonds and rubies.

What Makes Jacob & Co Different From Other Luxury Brands?
Jacob Arabo’s mantra is “showmanship meets engineering.” Instead of traditional dials, you get three-dimensional kinetic sculptures—a miniature solar system, a functioning roulette table, or a triple-axis tourbillon—all rotating under sapphire domes that expose every moving part.

Why Are Jacob & Co Watches So Expensive?
Jacob & Co watches command high prices due to:
Limited production (many are one-of-a-kind or limited editions)
Extravagant materials (solid gold, high-grade diamonds, rare stones)
Complex mechanisms (astronomical complications, multi-axis tourbillons)
Celebrity & brand prestige (worn by Floyd Mayweather, Bad Bunny, Rihanna)

What Are Some Iconic Collections From Jacob & Co?
Jacob & Co offers several iconic collections, including:
•    Astronomia: Known for its astronomical complications and unique design, featuring a rotating movement with a magnifying globe and other celestial elements.
•    Epic X: A sporty and robust collection with a distinctive X-shaped design.
•    Twin Turbo Furious: Renowned for its complex triple-axis tourbillon and impressive mechanical features.
•    Five Time Zone: A sophisticated watch that displays the time in five different time zones simultaneously.

Does Jacob & Co Make Women’s Watches?
Yes! While known for bold men’s designs, Jacob & Co also creates stunning women’s watches, such as:
•    Brilliant & Crystal Palace (diamond-encrusted elegance)
•    Astronomia Maestro (smaller, feminine versions of the Astronomia)
•    Fleur de Jardin (floral-inspired high jewelry watches)

Which Celebrities Wear Jacob & Co Watches?
Jacob & Co is a favorite among A-listers, including:
•    Floyd Mayweather (owns multiple Billionaire watches)
•    Bad Bunny (wears the Astronomia in music videos)
•    Rihanna & Jay-Z (seen in exclusive Jacob & Co pieces)

How Often Should I Service My Jacob & Co Watch?
It is recommended to service your Jacob & Co watch every 3 to 5 years to ensure its optimal performance and longevity. Regular servicing by authorized service centers helps maintain the watch's accuracy and condition.

Can I Customize My Jacob & Co Watch?
Jacob & Co offers customization options for select models, allowing clients to personalize features such as materials, colors, and engravings. For bespoke creations, direct consultation with the brand may be necessary.

Are Jacob & Co Watches Suitable for Everyday Wear?
While some Jacob & Co watches are designed for everyday wear, many models are more suited for special occasions due to their intricate designs and high value. If you’re considering a Jacob & Co watch for daily use, look for models that balance elegance with durability, ensuring they can withstand regular wear.

How Do I Authenticate A Jacob & Co Watch?
Given the high value of these watches, counterfeits do exist. To ensure authenticity:
•    Buy from authorized dealers or directly from Jacob & Co.
•    Request documentation (warranty card, certificates, receipts).
•    Verify the movement and serial numbers with the manufacturer.
•    Have the watch inspected by a qualified horologist or appraiser.

How Much Do Jacob & Co. Watches Typically Cost?
Prices vary widely depending on complexity and precious stones involved. The brand offers everything from more accessible colorful quartz watches to grand complication masterpieces costing several hundred thousand dollars or more

What Is The Future Of Jacob & Co?
Jacob & Co continues to innovate, collaborating with automotive brands, artists, and musicians. The brand is investing in metaverse experiences, NFTs, and futuristic complications, positioning itself not just as a watchmaker but as a trendsetter in luxury lifestyle branding.

Bottom line
Jacob & Co watches are not for minimalists. It’s for collectors who want mechanical fireworks and high jewellery on the same wrist—and are ready to pay for the privilege. By addressing these frequently asked questions, we hope to provide you with a deeper understanding of what makes Jacob & Co a standout brand in the world of luxury timepieces. Whether you’re considering a purchase or simply admiring the artistry, Jacob & Co watches are sure to leave a lasting impression.