AstaGuru was established in 2008 as India’s first online-only platform to conduct auctions for Indian, Contemporary and Modern Art. Over the years, it has extended its portfolio manifold and introduced several new categories such as jewellery and fine silver, timepieces, textiles, celebrity memorabilia and vintage cars. Over the past five years, its annual revenue has grown from Rs 95 crore to Rs 300 crore. AstaGuru hosted its 75th auction in July 2022, with its ‘Oppulent Collectibles’, which generated a revenue of Rs 7.5 crore CEO Tushar Sethi talks about the strategies that have led to this success.