February 12, 2023 (IANSlife) Pop culture has greatly influenced Indian art over the years and has played a major role in shaping the art of India in the present times. From Bollywood to street art, graffiti, posters, mass media, and other elements of contemporary Indian culture, the new generation of artists has incorporated elements of popular culture into their unique styles, creating works that reflect the changing attitudes and values of Indian society.

This new wave of artists is also using digital technology to create works that are both innovative and accessible, making Indian art more accessible to a wider audience. With the use of new styles, themes, and techniques, these artists have created works that are both reflective and responsive to the changing times. Here are some of the artworks reminiscent of pop culture to be showcased in AstaGuru’s ‘Present Future’ Contemporary Art Auction.

Titled ‘Anarkali and Seventy-Two Idiots,’ this is a quirky and humorous work by one of India’s most well-known contemporary artists, Atul Dodiya. The work, which is a set of 73 framed photographs, features portraits of many revered Indian artists with doodled moustaches, bindis, moles, and other ludic additions. Executed between 2004-2010 with pen on archival digital prints, it was showcased in an exhibition titled ‘Laugh Lines: Humour, Wit And Satire,’ showcased at Threshold Art Gallery, New Delhi, in 2011. Rendered in bold colours and often drawing inspiration from the elements of contemporary pop culture symbols, especially of Mumbai, such as the Hindi film industry, advertisement billboards and the Mumbai railway system, works by Atul Dodiya also often pay a homage to his home city of Mumbai.